SUSTAINABLE PRACTICES ASSESSED BY THE AUTOMOTIVE INDUSTRY AND THEIR IMPACT ON THE ORGANIZATION’S MANAGEMENT

Resumo

The automobile industry has been making remarkable contributions to the world’s economy and people’s mobility With production continuing at the same rate, there will be two billions cars in road by 2050 (Toyota, 2007a; NUNES, B. 2010, pp. 400). The ecological impact has daily increased too. Hence, all firms are looking to enhance their sustainable performances assessed by their Environmental Operation Management. They cannot rely any further only on the benefits of lean production; rules have changed, the costs are down, and also the margins (Ibdem, pp. 400). Sustainability is no longer the simple act of not being harmful to the environment or not depleting natural resources for a long-term ecological balance (Dictionary.com). Each company has adopted new interpretations and forms of presenting their environmental practices and initiatives (NUNES, 2010, p. 406). It is as a strategy, in order to be able to stay in the market to still be profitable. In this research, Sustainability is strictly related to the m  agement behavior, more specifically in the automotive industry. Its applications is tied to competition, production strategy and positioning of their products. So, among all needs of the industry which one is the is “key area for improvement” that “gathers the environmental requirement needs and the company`s goal for profitability?” This is a very common feeling in the midst of management boards.